Peeva and the AAHA lookup tool, it’s all about saving missing pets.

Peeva and the AAHA lookup tool, it’s all about saving missing pets.

Why Does Peeva plan to auto-enroll each pet we microchip into the AAHA Universal Pet Microchip Lookup Tool?

Although the AAHA Universal Pet Microchip Lookup Tool is not really a central registry per se, it is the first database shelters, and veterinary professionals visit when attempting to locate a lost pet’s owner. Although Peeva has the potential to scale quickly, until we have that critical mass and we are a household name, it is absolutely imperative that all pet owners be located until we reach that point of critical mass. Nevertheless, we plan to participate with the AAHA indefinitely.

Peeva registrations found in the lookup tool will not have the medical records or instant notification features obviously, but they will still be read. Peeva will take all calls from those that locate a Peeva chip ID in the lookup tool, and we will notify those pet owners immediately.

All pet owners that register with Peeva will agree to share their chip ID with the AAHA lookup tool when signing up with Peeva. Peeva will not share their contact information or be registering other microchips of other brands.

Further, Peeva will be the first and only true participating microchip registry to actively share our data with another registry.

Participating registries are not actually sharing their data. They are simply allowing the pet owner to register the chip with the tool. There is no identifiable information other than the primary registry the chip is registered with.

10 reasons why the Universal microchip lookup tool falls short 

1. It requires the pet owner to register his pets microchip with the tool independently in addition to the registry where it is already registered.

2. A microchip needs to already be registered in the registry it "belongs to".

3. Shared ICAR codes. There are fewer microchip manufacturers  than there are micrchip distributors and distributers do not all have their own unique ICAR certification numbers so this adds to the cataloging debacle.

4. Most pet owners are unaware of the lack of standardization issue in the first place so it should NEVER be assumed that the pet is not registered somewhere else if it can't be located at

5.. Often pet owners will register with the tool instead of the microchip registry the microchip belongs to. If the microchip is not registered with both registries, it will not work.

6. The only information the tool provides is the primary registry the pet is registered with. That registry then needs to be called.

7. Participating registries are not really participating registries. If they were, they would share their data with the tool directly and not leave the onus on the pet owner.

8. It does not aggregate data from the participating registries.

9. Other free registries add to the problem as well. They are free to collect pet owner data that they often make available for purchase.

10. In their own words.

The AAHA Universal Pet Microchip Lookup Tool is NOT a microchip registry—it is an internet-based application to assist in the identification of those registries on which a particular microchip is registered, or otherwise provide the chip’s manufacturer. The tool works by searching the databases of participating companies. It will not return pet owner information contained in the registries’ databases, instead, it will identify which registries should be contacted when a lost pet is scanned and a microchip number is identified.)

The American Animal Hospital Association does not maintain a database of microchips of its own. 

To register a microchip or update contact information for a microchip, pet owners should contact their pet recovery service. AAHA is unable to assist pet owners with their microchip registration and/or problems.