SAVE PETS. SCAN THE CHIP.

We are a technology company committed to ending the missing pet epidemic by developing innovative tools and processes that streamline veterinarian and shelter workflow.

Our technology resolves the issue of incompatible microchip technology that has led to gaps in standardization, efficacy, efficiency, and internal resources needed to save missing pets.

The missing pet problem in the U.S. is more than a problem. Its an epidemic. 

 
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  Peeva Co-founder and CEO: Michael Hamilton    I started this company because my dog was stolen when I was a little kid and we never got him back. I was sad to learn that despite there being numerous technologies that have been marketed and made readily available to pet owners since then, neither have had any noticeable effect and the epidemic has not improved. 

Peeva Co-founder and CEO: Michael Hamilton

I started this company because my dog was stolen when I was a little kid and we never got him back. I was sad to learn that despite there being numerous technologies that have been marketed and made readily available to pet owners since then, neither have had any noticeable effect and the epidemic has not improved. 

This could all be resolved if scanning for microchips was the standard for all vets and shelters.

Why microchips?

Despite numerous technologies that have been developed and marketed to pet owners over the past 2 decades, microchips, are the one technology that can singularly resolve the epidemic. Unlike GPS, they do not rely on an external power source and they are the only option that is implantable so they cannot fall off, be removed, or become impossible to read. Microchips are Radio Frequency Identification Data (RFID) implants - about the size of a grain of rice - that serve as permanent identification for pets.  RFID is also an extremely reliable technology on its own merit as it will work 100% of the time if scanned and properly registered.  

Issue:

No standardization between microchip companies has led to a lack of scanning for microchips.

While microchips are the standard for tracking lost dogs and cats, no universal scanner – to date - can read the range of microchips encountered by veterinarians and shelters when they receive lost pets.

There are multiple microchip companies, microchips, multiple scanners, multiple RFID frequencies, multiple registration databases, and multiple cataloging systems. And their strategic incompatibility to one another has for the most part rendered the technology useless. The leading microchip manufacture in the States, AVID, actually encrypts their chips to ensure they can not be read by another brand's scanner.

In other words, if scanner from microchip company A can read a microchip's code from company B- let alone detect it -  that code then needs to be written down and manually input by visiting multiple websites until a match is found. That registry then needs to be called. Most of these registries do not operate 24/7 and calls are often placed on hold for long periods of time. It's an extremely cumbersome process and veterinarians do not have the time, staff, or resources to accommodate for the overall process.

(Peeva surveyed over 2,000 veterinary professionals throughout the country). We also learned they are not required to do so. Bottom line- their job is to treat animals- not police puppy theft, nor is it their responsibility to purchase multiple scanners whenever a new microchip company enters the marketplace or whenever one of the existing scanners has an "update". 

Solution:

Our technology makes scanning for microchips standard operating procedure by default. 

  1. Our Universal scanner can read all brands of microchips regardless of the frequency or level of encryption
  2. Our microchips can be read by all microchip scanners
  3. We are pairing millions of pet micorchip ID's with their own pet medical records on one central registry.
  4. Peeva can pull up a pet's complete medical history by scanning a microchip and this saves veterinary professionals time, and reduces costs. This also ensures pet owners that their microchips will be scanned and read. 
 Pet microchip scanners and limitations/ Root Cause Analysis.  Project report for Peeva, LLC  University at Buffalo (UB) 2015

Pet microchip scanners and limitations/ Root Cause Analysis. Project report for Peeva, LLC University at Buffalo (UB) 2015

Peeva is a Universal Scanner and Central Pet Registry

We are the first and only to read, analyze and catalog a microchip regardless of the manufacture. Our tools all have patents pending and they were developed in collaboration with the Graduate Departments of Biomedical Engineering and Computer Science at the University at Buffalo. Having 2 separate teams of PhD's assist in our development has many benefits. It's fun, it provides for opportunity, and it works! 

Peeva consists of three integrated components that rely on RFID, GPS, WiFi, 3G, LTE, the Semantic web and other cloud based technologies. 

  • A Content Management System (CMS) server that acts as the central authority between any authorized user and pets’ data
  • A Central database that consolidates pet information from multiple existing registries
  • Consolidated pet information through a central database that retrieves data from multiple existing pet registries
  • New software that eases pet tracking
  • Secure and authorized access to pet identity and medical information
  • Flexible, scalable design to accommodate changes in hardware and software deployments
  • Scalable level of access to information, based on the classification of user veterinarian, shelter, or pet service provider.
  • Each scan sifts through a complicated range of data and code formatting to identify the data set matching each chipped cat or dog.
 Preliminary sketch 1.

Preliminary sketch 1.

The Peeva system will instantly notify pet owners whenever their pet has been scanned from anywhere in the world - through any mobile device within seconds. 

 Preliminary sketch 2.

Preliminary sketch 2.

And it pulls up your pet’s identification and medical history through a secure, electronic medical records system – a cloud-based system, housed in a Content Management System (CMS) server that is the first of its kind in pet healthcare.

Our cloud based system, that our scanner links to offers the following differentiators for pet owners, veterinarians and shelters:

  • Unique, cloud-based cataloging system for pets’ medical records
  • Consolidated pet information through a central database that retrieves data from multiple existing pet registries
  • Instant, real-time mobile notification for owners when missing pets’ microchips are scanned
  • Features internet protocol, 3G, LTE, and GPS 
  • The Peeva RFID reader and system can, respectively, scan and identify any dog or cat microchip originating in the U.S., Canada and the European Union.

It has a longer range than any other pet scanner and it is not affected by orientation. Pets often jump around so it is difficult to get a reading even if the right scanner is used with that pet’s microchip. 

Pet Owners that register their pet's microchips with Peeva have:

  • Confidence and peace of mind knowing that their pet's microchips are far more likely to be read – ensuring they will get them back if they are stolen and taken to a vet or put in a shelter. 
  • Real-time mobile notification when pets’ microchips are scanned – ideal for identifying location of missing pets, or updating when pets are ready to be picked up
  • Up-to-the-minute access and storage for pets’ medical records
  • Private and secure hub for sensitive data, using biometric fingerprint technology
  • Benefits to veterinarians, shelters, and pet service providers.

Our hardware is not for consumer use. Instead, consumers will purchase the service offered by pet service providers, veterinarians and shelters in the Peeva network.

Who will use Peeva?

Pet service providers, veterinarians and animal shelters will be able to use the device to scan any dog or cat microchipped in the US, and Canada.

The next challenge was implementation.  

How do I get every veterinarian and shelter on board to use these devices without just appearing to be another new microchip company that also claims to have a universal scanner?

Peeva offers the only standardized system and scanning solution for dog and cat owners and medical experts across the United States. Through our standardization process and electronic medical records (EMR) database, we hope to increase the number of dogs and cats that are reunited with their families. Peeva will connect veterinarians with the first cloud-based EMR database for animal healthcare, enabling real-time mobile notifications for owners whose missing dogs and cats are scanned.

Our patented technology streamlines productivity, reducec expenditures and optimize efficiencies for veterinarians and shelters.

Peeva’s is designed to be the only scanner a veterinarian or shelter will need. It provides:

  • Frequent technology updates to eliminate infrastructure and IT upgrade costs
  • Instant, electronic access to medical records – reducing research and optimizes efficiency
  • Easy notification for owners to streamline communication
 Original Peeva scanner was a tablet imported from Alibaba and white labeled by BAK USA.

Original Peeva scanner was a tablet imported from Alibaba and white labeled by BAK USA.

The main points to take a way from all of this are...

1. One third of pets are reported missing in their lifetime. Nearly eighty percent are stolen or put in shelters. And more than ten million are killed in the U.S. every year. Collectively, this significantly reduces the chances of missing pets returning home to their families.

2. Peeva is a technology company developing innovative tools and processes to resolve the missing pet epidemic and streamline veterinarian practice management.

3. Peeva is a technology company committed to saving millions of missing pets and bringing them home to their families by developing innovative tools and processes that streamline veterinarian and shelter workflow. 

4. We developed a universal, standardized tracking system that makes use of RFID tags to ensure greater safety for pets.

5. Our universal microchip scanner standardizes radio-frequency identification (RFID) and microchip technology to create the only scalable solution for pet owners, Veterinarians, and shelters.

6. Starting with the U.S., Canada and EU, we aim to create a standardized, scalable system that can detect and read all pet microchips – storing important medical information in a centralized, uniform database.

7. Increase efficiency for pet owners by notifying them – in real-time mobile notification – when missing pets are found
This will streamline workflow for Veterinarians and shelters by linking to medical records through a full-fledged, cloud-based system that stores important identification and medical pet information and improve efficacy by providing a scanner and system with unprecedented range capabilities

8. The problem we are solving is...
There is no single radio-frequency identification (RFID) tag decoder that can read RFID microchips implanted in pets. Various scanners and microchips aren’t communicating with each other and, as a result, pets are never recovered.

Our technology is designed to read any dog or cat’s identification and help return missing pets to their homes. 

Our standardized pet tracking system will provide an unprecedented level and range of service for owners, pet service providers and shelters.