What we developed has the potential to scale quickly and make a real positive impact on the field of veterinary care overall and achieve our initial goal- to make scanning for microchips the standard operating procedure for all veterinarians and shelters to find and save missing pets and return them to their families as quickly as possible.

Common Questions

NVA approval

On February 21, 2017, we were granted top-down approval at NVA to pilot our technology at All Creatures.

This was after we already had buy-in interest, encouragement, and support from James Albert DVM and Bethany Botzenhart (the former Manager of Middle Atlantic Operations at NVA). Numerous conversations then took place with many others at NVA including:

  • Gregory Schimpff- Director of Purchasing and Vendor Relations (National Veterinary Associates)

  • Carol Homann, DVM- Chair of the Medical Advisory Board (National Veterinary Associates)

  • Adam Zilberman- Technology Director (National Veterinary Associates)

  • Scott Schmeling- SQL Report Developer (National Veterinary Associates)

  • Yang Shi- Senior Director- (National Veterinary Associates)

Shortly after getting approval, the introduction was made to VetData. This is how we got the data we have and demoed in the above video and to you in person. Vetdata would not have been able to give us access to this data had we not had approval. Within a few months of getting this approval, we then signed a National Partnership Agreement with VetData. We then raised additional funding, brought on a CFO, and hired a team of Electrical and Software Engineers.

We also spent a significant amount of time on site observing workflows and business processes, asking questions, obtaining feedback, and we made continuous changes to specifically tailor our solution around the actual needs of the veterinary community as a whole. Now that our technology is fully functional we are excited to begin our pilot immediately.

Any hardware, firmware, or software solution offered by any organization albeit a startup or a multi-billion dollar conglomerate will pilot at a few locations first.

What we developed has the potential to scale quickly and make a real positive impact on the field of veterinary care overall and achieve our initial goal- to make scanning for microchips the standard operating procedure for all veterinarians and shelters to find and save missing pets and return them to their families as quickly as possible.



Each examination room will be equipped with scanners at no cost and we are supplying thousands of our own ICAR certified / ISO standardized microchips also at no cost. Veterinarians can use their existing inventory of other brands if they so chose, however, our microchips are better than the inventory of microchips you currently have because they can be read by all microchip scanners that can read the ISO frequency. More information about our microchips can be found here.


Every pet will be scanned for a microchip. Pets that are already microchipped will already be in our system. The veterinarian will instruct the pet owner to create an account to take advantage of our service.

If the pet is not yet microchipped, the veterinarian or vet tech will inform that pet owner of the benefits of microchipping their pet and registering with Peeva. 

2. REGISTER EVERY PET: All pets will be registered with Peeva on site. 

The veterinarian and or vet tech will add the pet to Peeva, click on the copy the microchip ID to clipboard link, then paste the microchip ID into Avimark. This is a way to prevent a human error that can easily occur when manually entering the ID.

The veterinarian or vet tech will then ask the pet owner for his or her preferred email address and mobile telephone number. 

The pet owner will then receive an email with instructions to log into their Peeva account and create a new password. After agreeing to our terms of service and privacy policy, the pet owner can then change their instant notification preferences, add or edit personal details about themselves, add additional details about their pet, add their pet's photo, and additional back up contacts. 


The veterinary field lags behind other industries technologically. It is an extremely fragmented industry and veterinarians lack access to raw data and the ability to pull it all together.

To bring all this fragmented data together, we need to play in the sandbox nicely with the leading systems veterinarians have in place. Peeva is not an EMR. We are simply a bolt on to these systems. EMR data is pulled in from the PMS in place then sent to VetData. We then pull that data into our menu-driven system and intuitive interface.  Peeva pulls updates to a pets medical record from Avimark. When a record is updated in Avimark it is pushed out and pulled into Peeva.


PET DATA (macro)

We have very detailed information about the number of pets that are seen at each of our pilot locations on a yearly, monthly, weekly, and daily basis, and the number of new pet patients that are seen within these time frames. We also have of the ratio of pets that are currently microchipped vs not microchipped also broken down by species as well as the number of dogs and cats (for example) that are seen no less than twice per year at each location.

From this information, we can predict what our success rate will be.

PET DATA (individual)

We have access to an incredible amount of detail about each individual pet that we pull in from VetData.


  • Social Demograophic Information

  • Transaction information

  • Price information

  • Pet owner spend

  • Pet owner payment methods

  • Hospital spend

  • Any type of payment information


  • Internal communications at other veterinary practices

  • Price information


Pet owner data is Peeva data 

Pet owner data is entered into Peeva manually and voluntarily by the pet owner and at the pet owners discretion. This includes the pet owner's personal contact information such as; their telephone number, preferred email, additional details they can add about their pet, their pet’s photo, and trusted back up contacts.  Trusted back up contacts will also be required to agree to our privacy policy and terms of service.


Every pet owner that agrees to enroll their pet into Peeva is required to agree to our terms of service and privacy policy before going through with the registration process. In doing so they acknowledge, agree, and consent and “opt-in” to receive SMS and email instant notifications from us (Peeva will instantly notify pet owners whenever their pet’s microchip is scanned with the exact address and telephone number from wherever it was their pet was scanned from in seconds). Pet owners will also have the option to turn these notifications off in their account settings page.

Pet owners will also agree (or not) agree to have their contact information displayed including their physical resident address to the veterinary user. They will also have the option to change or delete this information in their account settings at any time.



  • Peeva displays data we pull into our system from VetData alongside our own data 

  • Both data types coexist in harmony and cannot overwrite each other.

  • Peeva has read access to the data we pull in from VetData only and can not overwrite it

  • The data we pull in from Vet Data can not overwrite Peeva data


  • Pet owner can view details about his or her pet only

  • Pet owner has limited access to his or her own pet’s medical information 


Fees generated from 1. the microchip implant and or 2. onsite registration will be split between Peeva and the hospital. The hospital will bill the pet owner directly and then reimburse Peeva. This is a new source of revenue to the pet practice at no cost for inventory or hardware.  There is absolutely no risk or downside to working with Peeva whatsoever. 

Peeva will invest every dollar back into the company to scale.


We believe we will have the ability to scale quickly due to the need for our service, VetData partnership agreement, integrations and mutually beneficial relationship with Avimark, overall ease of use, and our business model. 


For Peeva to be successful a critical mass of pet owner data is required and although we are swinging for the fences and feel we can scale quickly, we are also realistic in our approach.

Any hardware, firmware, or software solution offered by any organization albeit a startup or multi-billion dollar international conglomerate pilots at a few locations first.

We currently pay VetData for data for 150 hospitals every month. These hospitals are arbitrary- meaning they have not yet been identified specifically. We also have yet to onboard them. We are, however, under contract with VetData to pay for this data and they are under contract to onboard 150 hospitals when we are ready. These will or will not be NVA locations.

Nevertheless, after first showing a high conversion rate and proving our value during the pilot, we hope to make a convincing argument for other NVA locations to see the mutually benefits of being our first customer and we will scale accordingly. We will also offer a very attractive pricing model.


Pet owners will be able to locate a vet in the Peeva network by zip code or geolocation in the event their pet needs medical attention

Pet owners will be able to find a peeva in network veterinarian to have their pet implanted with a Peeva microchip


Pet owners will able to register any other brand's microchip with Peeva online and find a veterinarian in the Peeva network.


We will have a similar model when we scale to shelters. Each pet that is adopted out will be implanted with a Peeva microchip and registered with Peeva on site. The cost will be passed through to the owner as part of the adoption fees. That pet owner will be able to locate a Peeva in network veterinarian when they log in to their new Peeva account. 


Each pet owner will then seek out a pet in the Peeva network to take advantage of the medical records benefits.

This will give peeva in network veterinarians an incredibly unique competitive advantage as an influx of pet owners will be seeking out veterinarians in the Peeva network to take advantage of Peeva’s universal microchipping system.