What is a microchip?

Microchips are radio-frequency identification (RFID) implants that provide a permanent ID for pets. They are the only pet reunification technology option available that is implantable and not attached to a collar so, unlike everything else that attaches to a collar, microchips cannot fall off a collar, be removed, or become impossible to read. Microchips do not require a power source like GPS.

Why microchips?

When a registered and scanned correctly microchips will work almost 100% of the time. When a rightful pet owner registers a pet's microchip the owner's contact information can be looked up via a unique code that can be read when scanned by an external scanning via Radio Frequency Identification Data (RFID).

About the microchipping process

Peeva microchips are really small, only about the size of a pencil tip so a veterinarian injects it into your pet like routine vaccination just between the shoulder blades and just below the surface of your pet's skin. No anesthetic is required. Having your pet implanted with a Peeva microchip also ensures that your pet will be properly registered as all registrations are handled on site by a veterinary professional.

How does the Peeva Microchip System work?

A Peeva microchip is your pets only source of permanent identification. The microchip does not have an internal energy source, it is activated when a veterinary professional or shelter worker waves a microchip reader over the back of your pet's neck and shoulder area. When the chip is read, Peeva pull up your pet’s complete medical history for the veterinarian to see and you will be instantly notified by text and email whenever that happens with the address, telephone number, and exact location on a map of wherever your pet was scanned from in seconds so you can get your pet back.

How does a microchip help bring lost pets home?

Peeva is the only microchip that is guaranteed to be read by any other brand’s scanner, but Peeva is also the only company that can read, record, analyze, and catalog any brand of microchip regardless of the manufacturer. Peeva also ensures your pet’s ID will be scanned because we are the first and only company to pull up your pets medical details instantly when a veterinarian scans it. Peeva ensures your pet will be scanned because we make the transfer of imperative medical information quick and easy and this save veterinarians time and makes their job easier.

Do microchips work?

Yes. The technology itself works. RFID is an extremely reliable technology that will work 100% of the time if scanned and regsitered. A study of more than 7,700 stray animals at animal shelters showed that dogs without microchips were returned to their owners 21.9% of the time, whereas microchipped dogs were returned to their owners 52.2% of the time. Cats without microchips were reunited with their owners only 1.8% of the time, whereas microchipped cats went back home 38.5% of the time. (Lord et al, JAVMA, July 15, 2009) The purpose of the study was to show that the technology works, but the low success rates are distressing. 

How do microchips work?

When a microchip scanner is passed over the pet, the microchip gets enough power from the scanner to transmit the microchip’s ID number. Since there’s no battery and no moving parts, there’s nothing to keep charged, wear out, or replace. The microchip will last a pet’s lifetime.

Microchips carry a unique identification number. If a pet gets lost and is taken to a vet clinic or animal shelter, it should be scanned for a microchip to reveal the unique ID number. That number then needs to be called into a pet recovery service, and then the rightful pet owner is supposed to be contacted using the contact information on file when the pet owner registered the pet. For microchips to work they need to be registered.

Is microchipping painful for my pet?

No. Microchips are very small and the process in which they are implanted is similar to a routine vaccination and not any more invasive. Peeva’s microchips are slightly smaller than other brands microchips, which means our syringes are smaller. 

How long will a microchip last?

A Peeva microchip will last the lifetime of your pet.

Will a microchip ever be implanted into a human?

There is absolutely no point in ever implanting a human with a microchip because humans have finger prints. There is nothing that can be accomplished with a microchip that can not be accomplished already with biometric fingerprint scanning technology.  Pets, however, do not have fingerprints so microchips serve as the only permanent form of identification for them. This is why having a microchip implant is absolutely necessary for pets and unnecessary for humans.  More

Why Peeva microchips?

Peeva Microchips

134.2 kHz ISO standardized microchips can be read by any other brand's scanner and at a slightly longer range.

They are slightly smaller than other microchips which means our syringes are smaller and the process of implanting them is not any more invasive than a routine vaccination and less invasive than other microchips

ISO 11784/11785 compliant, recommended by AAHA and AVMA.


Are microchips GPS?

No. A microchip is a small RFID implant with a code that is read when a scanner is waved over it. Microchips themselves do not store any information other than that.

Is Peeva GPS?

No. GPS is much too large to be implanted in any living thing at this time. It also relies on an external power source, which means it can only be attached to a collar. Collars can fall off or be taken off.

Isn't there a company that has a GPS microchip?

No. That was a company called escape alert. It was a fraud. You can read more about that here.

There is also another company called three square market. Also a fraud. You can read more about that here.

Are microchips government tracking devices?

No. They store a unique code that can only be read within a few inches range. 

Do microchips contain pet medical records?

No. There are a few microchip registries that will let you store your pet’s medical records in their systems, but nobody has access to them except you- so you’re better off just keeping that information on file or contacting your pet's primary veterinarian. They will have that information on file.


Peeva links pet microchip records with pet medical records in a cloud-based robust EMR SaaS that any participating veterinarian within the Peeva network will have access to. This has many benefits; such as access to records after a primary veterinarian’s hours of operation, as well as across time zones.

Peeva can pull up a pet’s complete medical history simply by scanning a microchip. Any brand of microchip. Peeva is the first company to read, record, analyze and catalog any brand of microchip regardless of the manufacturer, but only a veterinary professional that is part of the Peeva network can look up your pet's information if they have access to Peeva’s central registry. You will be notified either way simultaneously. Microchips themselves store no other information than a code.

Can microchips cause cancer or disease?

No. Millions of pets have microchips. Out of all of them, there was one incident reported several years ago where a pet owner claimed her pet’s microchip gave her pet cancer, but it was only a coincidence. Sadly, pets can get diseases, but there are no diseases caused by microchips.

What is microchip frequency?

A: The frequency of the radio wave. Microchips in the US are 1 of 3 frequencies; 125 kiloHertz (kHz), 128 kHz, and 134.2 kHz.

RFID- Radio frequency identification data- other examples of stuff that uses RFID: EZ Pass for toll booths, stuff to stop shoplifting- those things attached to clothing, inventory, contents of refrigerator etc...

Is there a global standard?

There is in Canada and the EU; however, pet ownership is not regulated in the United States. This is why the potential of RFID and microchip technology is limited. There has been a push towards an ISO standard here in the United States for close to 2 decades.

Why isn't there a national standard in the US?

There are multiple microchip companies with multiple scanners, multiple radio frequencies, and multiple registration databases.  Because there is no standardization, there is a lack of scanning consistency altogether. Further, The Animal Welfare Act does not authorize the USDA-APHIS to regulate private pet ownership and concluded that it cannot mandate a national standard for pet microchips or scanners. There have been various attempts to petition this law by various factions and numerous initiatives to introduce new laws by other factions- for at least 13 years. Needless to say, they have all been unsuccessful. To circumvent this issue, Peeva came up with a valid workaround.

Can I have my pet implanted with an ISO standard pet microchip?

Yes. Peeva’s microchips are ISO standardized 134.2 KhZ microchips and they are certified by the ICAR. 

You can learn more about our microchips here and more about the importance of obtaining an ICAR certification here.

Should I be concerned about my own privacy if I have my pet microchipped?

The short answer to that is no, the information you provide to the manufacturer's microchip registry is the only way you can be contacted if someone finds your pet. The only way to gain access to that information is from the company your chip is registered with. Once a number is detected- whoever detected the unique identifier of your chip- a phone call should be placed to that company's customer service line and that company will notify you. When registering with Peeva, you will be instantly notified whenever and wherever your chip was scanned within minutes.

Do the benefits of microchipping outweigh the risks?

The benefits of microchipping animals definitely outweigh the risks. Neither shelters nor veterinary clinics will be able to read every microchip or even attempt it unless asked. Animal shelters and veterinary clinics are very aware of the concerns about missing an implanted microchip. Kill shelters, such as the ASPCA, do NOT take extra measures to determine if a microchip is present before a decision is made to euthanize or adopt out the animal. Some "Universal" scanners are becoming available, but they are not truly universal because they do not detect different microchip frequencies to read differently branded microchips. PEEVA IS RESOLVING THIS.

What should I do to "maintain" my pet's microchip?

Once your pet is microchipped, there are only three things you need to do: 1) make sure the microchip is registered with Peeva; 2) ask your veterinarian to scan it with Peeva at least once to see if it works and 3) keep your contact information up-to-date in the Peeva registry.

What is RFID?

RFID is Radio Frequency Identification Data. An external scanner activates and reads a microchip’s unique identifier emitted by the chip that is activated by a radio wave when an external scanning device passes over it. 

What are universal (forward back reading) scanners?

Forward-reading scanners only detect 134.2 kHz (ISO standard) microchips, but will not detect 125 kHz or 128 kHz (non-ISO standard) microchips. Universal scanners also called forward- and backward-reading scanners, do not detect all microchip frequencies.