Everything you need to know about missing pet technologies .

What is a microchip?

Microchips are radio-frequency identification (RFID) implants that provide a permanent ID for pets. They are the only pet reunification technology option available that is implantable and not attached to a collar so, unlike everything else that attaches to a collar, microchips cannot fall off a collar, be removed, or become impossible to read. Microchips do not require a power source like GPS.

Learn more about our microchips here.

Why microchips?

When registered and scanned correctly microchips will work almost 100% of the time. When a rightful pet owner registers a pet's microchip the owner's contact information can be looked up via a unique code that can be read when scanned by an external scanning via Radio Frequency Identification Data (RFID). The issue with microchips lack of success has nothing to do with the efficacy of the technology itself- it is due to a lack of standardization. There are multiple microchip companies with multiple scanners, multiple radio frequencies, and multiple registration databases and as a result of there being no standardization, there is a lack of scanning altogether. Further... The Animal Welfare Act does not authorize the USDA-APHIS to regulate private pet ownership and concluded that it cannot mandate a national standard for pet microchips or scanners. There have been various attempts to petition this law by various factions and numerous initiatives to introduce new laws by other factions- for at least 13 years.

Do microchips work?

Yes. The technology itself works. RFID is an extremely reliable technology that will work 100% of the time if scanned and regsitered. A study of more than 7,700 stray animals at animal shelters showed that dogs without microchips were returned to their owners 21.9% of the time, whereas microchipped dogs were returned to their owners 52.2% of the time. Cats without microchips were reunited with their owners only 1.8% of the time, whereas microchipped cats went back home 38.5% of the time. (Lord et al, JAVMA, July 15, 2009) The purpose of the study was to show that the technology works, but the low success rates are distressing. 

How do microchips work?

When a microchip scanner is passed over the pet, the microchip gets enough power from the scanner to transmit the microchip’s ID number. Since there’s no battery and no moving parts, there’s nothing to keep charged, wear out, or replace. The microchip will last a pet’s lifetime.

Microchips carry a unique identification number. If a pet gets lost and is taken to a vet clinic or animal shelter, it should be scanned for a microchip to reveal the unique ID number. That number then needs to be called into a pet recovery service, and then the rightful pet owner is supposed to be contacted using the contact information on file when the pet owner registered the pet. For microchips to work they need to be registered.

Why don't microchips work in the US?

Scanning microchips are not standard operating procedure by veterinary clinics or shelters as it should be.
Lack of standardization. There are multiple competing microchip companies that have their own registries and scanners that do not work with the microchips and scanners of competing microchip companies. There is no standardization. It would require the purchase of multiple scanners.

The overall process is cumbersome and veterinarians would need to allocate a significant amount of resources and time to police puppy theft and they are not in the business of doing that. This was concluded from a dynamic survey Peeva sent out to 2000 vets throughout the country, 97% of which said they would use Peeva if it simplified their practices.

Why are microchips not being scanned?

The short answer to that is because there is no standardization.

Peeva blasted out a dynamic survey to close to 2000 veterinarians throughout the country and we learned that pet microchips are not scanned consistently for one or more of the following reasons:

  • They were unaware that their scanner isn’t universal

  • They don’t have a scanner

  • They do not have to scan- its not standard operating procedure

  • They will scan only if someone brings an animal in that he or she found to see if he or she could locate the owner.

  • Their job is to treat animals- not police puppy theft.

  • Scanners are expensive and it is not their responsibility to keep purchasing new scanners whenever there is an update or a new microchip company that comes along.

  • Scanning takes time, resources, and staff.

Is microchipping painful for my pet?

No. Microchips are very small and the process in which they are implanted is similar to a routine vaccination and not any more invasive. Peeva’s microchips are slightly smaller than other brands microchips, which means our syringes are smaller. 

How long will a microchip last?

A Peeva microchip will last the lifetime of your pet.

Will a microchip ever be implanted into a human?

There is absolutely no point in ever implanting a human with a microchip because humans have finger prints. There is nothing that can be accomplished with a microchip that can not be accomplished already with biometric fingerprint scanning technology.  Pets, however, do not have fingerprints so microchips serve as the only permanent form of identification for them. This is why having a microchip implant is absolutely necessary for pets and unnecessary for humans.  More

Why Peeva microchips?

Peeva Microchips

134.2 kHz ISO standardized microchips can be read by any other brand's scanner and at a slightly longer range.
They are slightly smaller than other microchips which means our syringes are smaller and the process of implanting them is not any more invasive than a routine vaccination and less invasive than other microchips
ISO 11784/11785 compliant, recommended by AAHA and AVMA.

Are microchips GPS?

No. A microchip is a small RFID implant with a code that is read when a scanner is waved over it. Microchips themselves do not store any information other than that.

Is Peeva GPS?

No. GPS is much too large to be implanted in any living thing at this time. It also relies on an external power source, which means it can only be attached to a collar. Collars can fall off or be taken off.

Isn't there a company that has a GPS microchip?

No. That was a company called escape alert. It was a fraud. You can read more about that here.

There is also another company called three square market. Also a fraud. You can read more about that here.

Are microchips government tracking devices?

No. They store a unique code that can only be read within a few inches range. 

Do microchips contain pet medical records?

No. There are a few microchip registries that will let you store your pet’s medical records in their systems, but nobody has access to them except you- so you’re better off just keeping that information on file or contacting your pet's primary veterinarian. They will have that information on file.


Peeva links pet microchip records with pet medical records in a cloud-based robust EMR SaaS that any participating veterinarian within the Peeva network will have access to. This has many benefits; such as access to records after a primary veterinarian’s hours of operation, as well as across time zones.

Peeva can pull up a pet’s complete medical history simply by scanning a microchip. Any brand of microchip. Peeva is the first company to read, record, analyze and catalog any brand of microchip regardless of the manufacturer, but only a veterinary professional that is part of the Peeva network can look up your pet's information if they have access to Peeva’s central registry. You will be notified either way simultaneously. Microchips themselves store no other information than a code.

Can microchips cause cancer or disease?

No. Millions of pets have microchips. Out of all of them, there was one incident reported several years ago where a pet owner claimed her pet’s microchip gave her pet cancer, but it was only a coincidence. Sadly, pets can get diseases, but there are no diseases caused by microchips.

What is microchip frequency?

A: The frequency of the radio wave. Microchips in the US are 1 of 3 frequencies; 125 kiloHertz (kHz), 128 kHz, and 134.2 kHz.
RFID- Radio frequency identification data- other examples of stuff that uses RFID: EZ Pass for toll booths, stuff to stop shoplifting- those things attached to clothing, inventory, contents of refrigerator etc...

Is there a global standard?

There is in Canada and the EU; however, pet ownership is not regulated in the United States. This is why the potential of RFID and microchip technology is limited. There has been a push towards an ISO standard here in the United States for close to 2 decades.

Why isn't there a national standard in the US?

There are multiple microchip companies with multiple scanners, multiple radio frequencies, and multiple registration databases.  Because there is no standardization, there is a lack of scanning consistency altogether. Further, The Animal Welfare Act does not authorize the USDA-APHIS to regulate private pet ownership and concluded that it cannot mandate a national standard for pet microchips or scanners. There have been various attempts to petition this law by various factions and numerous initiatives to introduce new laws by other factions- for at least 13 years. Needless to say, they have all been unsuccessful. To circumvent this issue, Peeva came up with a valid workaround.

Can I have my pet implanted with an ISO standard pet microchip?

Yes. Peeva’s microchips are ISO standardized 134.2 KhZ microchips and they are certified by the ICAR.

You can learn more about our microchips here and more about the importance of obtaining an ICAR certification here.

Should I be concerned about my own privacy if I have my pet microchipped?

The short answer to that is no, the information you provide to the manufacturer's microchip registry is the only way you can be contacted if someone finds your pet. The only way to gain access to that information is from the company your chip is registered with. Once a number is detected- whoever detected the unique identifier of your chip- a phone call should be placed to that company's customer service line and that company will notify you. When registering with Peeva, you will be instantly notified whenever and wherever your chip was scanned within minutes.

Do the benefits of microchipping outweigh the risks?

The benefits of microchipping animals definitely outweigh the risks. Neither shelters nor veterinary clinics will be able to read every microchip or even attempt it unless asked. Animal shelters and veterinary clinics are very aware of the concerns about missing an implanted microchip. Kill shelters, such as the ASPCA, do NOT take extra measures to determine if a microchip is present before a decision is made to euthanize or adopt out the animal. Some "Universal" scanners are becoming available, but they are not truly universal because they do not detect different microchip frequencies to read differently branded microchips. PEEVA IS RESOLVING THIS.

What should I do to "maintain" my pet's microchip?

Once your pet is microchipped, there are only three things you need to do: 1) make sure the microchip is registered with Peeva; 2) ask your veterinarian to scan it with Peeva at least once to see if it works and 3) keep your contact information up-to-date in the Peeva registry.

What is RFID?

RFID is Radio Frequency Identification Data. An external scanner activates and reads a microchip’s unique identifier emitted by the chip that is activated by a radio wave when an external scanning device passes over it. 

What are universal (forward back reading) scanners?

Forward-reading scanners only detect 134.2 kHz (ISO standard) microchips, but will not detect 125 kHz or 128 kHz (non-ISO standard) microchips. Universal scanners also called forward- and backward-reading scanners.

Who will be able to use the Peeva scanner device?

Anyone in a profession that involves working with other people's pets; veterinarians, animal shelters, animal control, pet groomers, and doggie daycare centers will all be able to use Peeva to scan any dog or cat microchipped in the U.S., Canada, and the European Union. There will be different log in privileges depending on user type. Veterinarians will have access to the full suite of Peeva services- most specifically the Fetch component- whereas shelters, groomers, and daycare centers will have limited access to current vaccinations and rightful owner contact information. This relies less on phone calls and faxing, and pet owners will be instantly notified via text, email, and/or Peeva app whenever their pet's microchip is scanned. 

The device is not for consumer use. Instead, consumers will pay to register their pet's microchip with Peeva for a one-time minimal fee, for the lifetime of their pet. We envision that pet owners will have the option to register their pet's microchip at national pet retailers, or by visiting Peeva's registration page directly, or it can be handled by veterinarians, breeders, and shelters within the Peeva network that implant any brand of microchip. 

What do you mean by "reactive"?

Microchips are "reactive" because they are permanent and can’t be tampered with. So if someone takes your pet’s collar off and eventually takes it to a vet in the Peeva network, shelter, or daycare- you will be notified right away. Further- because Peeva links microchip records to medical records- it will make everyone’s lives easier when they scan your pet and his records pull up... i.e vaccination information.

Will registering my pet's microchip with Peeva really make it more likely for met to get my pet back?

Yes- without question. If your pet is registered with Peeva and scanned by Peeva- you will be notified instantly by Peeva via, email, text, or Peeva app telling you where your pets chip was scanned from within seconds.

Does Peeva replace ID tags? Rabies tags?

Yes. Only with Peeva. It also makes your doggie daycare center and pet groomers job much easier and faster. Having a tag on your dog or cat is less of a hassle for the truly good samaritan that is trying to get in touch with you. Rabies tag numbers also allow tracing of animals and identification of a lost animal's owner, but it can be hard to have a rabies number traced after veterinary clinics or county offices are closed for the day. The microchip databases are online or telephone-accessed databases, and they are not all available 24/7/365.

How can I find out if a pet I adopted from a shelter has a microchip?

Call the shelter, or have it scanned by a vet or pet store in Peeva’s network. The shelter should have scanned the animal before letting you adopt it. And if they could only detect a chip and not read it- you or they should have it scanned somewhere else. It's not cool if you have someone else’s dog or cat. Some shelters implant microchips into every animal they adopt out, so check with the shelter and find out your new pet's microchip number so you can get it registered in your name and then register it with Peeva to ensure that your information is available across all devices and hidden (encrypted) behind a company firewall. You can also ask a vet in the Peeva network to scan for a chip. The Peeva scanner will ensure your chip is read.

Is there anything I need to do after my pet's microchip is implanted?

Yes. You first need to register your chip with Peeva. You should have it checked every time you go to a vet to make sure it didn't migrate to another part of your pet's body- which can sometimes happen.

If I register my pet's microchip with Peeva, do I need to register it with microchip company it belongs to?

No, but if the microchip is registered with another company already (prior to being registered with Peeva) and your ownership details are not the same we will notify the other company to notify the rightful owner and we will work with the other company to return the pet to its rightful owner.  

How can I know my pet will not be euthanized in a shelter?

You don’t and the odds of it happening to your pet are greater than it not happening. A missing pet is euthanized in the US every 13 seconds. Peeva seeks to address this. You will need to register your pet’s microchip with Peeva to greatly lessen those odds.

What are holding periods?

The length of time a kill shelter such as the ASPCA or SPCA waits before it kills animals. Somewhere between 12 hours and 3 days.

My pet has two different frequency microchips implanted. Do I need to have one removed? Will they interfere with each other?
No, and no.

No, not by signal- but they will by ownership of pet i.e. the person that registered each microchip. If that is the case- and there is no change of ownership form- the original owner will be notified instantly by Peeva if registered with Peeva.

Which microchips will the Peeva scanner detect and read?

The Peeva scanner will detect each chip as it is passed over it. Otherwise, the likelihood of either of them being detected by the same scanner is slim. The Peeva scanner would detect both chips. The chain of custody would then be followed to ensure that the pet would be returned to its rightful owner.

Why isn't it a requirement that all shelters and clinics use the same scanners?

They should and microchip scanning should be the standard operating procedure, but there is no federal or state regulation of microchip standards in the U.S., and different manufacturers are able to produce and patent different microchip technologies with different frequencies. Because of market competition, animal shelters and veterinary clinics are able to choose from several microchip manufacturers and scanners. Microchip scanners are expensive, and it is often cost-prohibitive to purchase several types of microchip scanners.

Is there one central database that registers all chips in case pets wind up lost are stolen?

Peeva Fetch That is something Peeva is working on, but until it goes live then there is not a central database in the U.S. for registering, as each manufacturer maintains its own database. 

Aren't there already central registries?

The AAHA universal pet microchip lookup tool, for example, requires that the microchip also is registered with the primary registry of the brand of microchip that the pet was implanted with. 

It also puts the onus on the pet owner to register with the AAHA tool directly. Pet owners are not aware of the lack of standardization issue that Peeva is resolving in the first place, so it should never be assumed a microchip is not registered if it can not be found in the lookup tool. 

The lookup tool does not provide the pet owner’s contact information. It provides the name of the primary register the microchip is registered with. Then that registry needs to be called. 

The lookup tool does not aggregate data from the various registries of the various microchip companies all competing for market share. That is a big part of the data problem peeva is resolving. 

In conclusion, the pet microchip lookup tool is far from comprehensive

There are numerous free central registries that can be found online, but they can actually compound the pet problem as anyone can register a microchip ID with no proof of ownership.  These are also simply devices to collect data that can be sold to various organizations for marketing and spam purposes. 

Every microchip company would like to have a central registry, but neither of those registries is willing to share their data with other registries.

What is Peeva Fetch?

Peeva Fetch is our central Registry and Pet portal.

What are the benefits of a central registry and pet portal?

By pairing pet microchip identification numbers with their own medical records into one central registry and pet portal, a simple scan with our Universal Scanner has numerous benefits for veterinary professionals. It saves time, reduces costs associated with redundant expenditures, and streamlines workflow. This ensures pet owners that their pet's microchip will be scanned and read in the event their pet ever winds up lost.

  • Lab history and due dates

  • Request appointments

  • Access veterinarian recommended Pet

  • Care Guides

  • Upload pictures of their pets

  • Request medication refills

Does Peeva integrate with any Electronic Medical Records software?

Of course. Peeva integrates with the leading systems veterinarians already have in place such as: 

IDEXX Cornerstone Practice Management
ImproMed and more

What do you mean by instant notification?

Peeva will notify you whenever your pet's microchip is scanned with the exact location, address, and telephone number of wherever your pet was scanned from -anywhere in the world - in seconds so you can get your pet back.

What is Referent Tracking?

The ability to track not only information but also data relationships is invaluable for Veterinary care, and intelligence. Currently, the creation and flow of new and existing information overwhelm databases, due to the lack of uniformity and efficiency. With the ever-growing amount of data and the need to extract useful information, a new system of data organization is needed.  

Our innovative platform for the veterinarian field stores, tracks, and retries data by implementing logical relationships between entities of data using proprietary referent tracking. Our system dramatically increases efficiency and reduced errors which by design will prove to be particularly useful in coordinating data entered at multiple sites. It works well with various on and offline content management systems and like other SaaS and subscription fee services it will be easily accessible with a web browser or mobile device. It also requires no additional software, no on-site installation and no waiting.

What are QR codes?

QR tags on a pet's collar serve the same purpose as a traditional name tag with an engraved phone number. They just add a step because the QR code must be scanned by a phone.