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LA Times: Did your dog come from the puppy pipeline?

LA Times article mentioning Peeva here

One thing worth two minutes

Most owners have never checked whether their pet’s microchip is actually registered to their current phone number. A chip implanted at the vet or the shelter and never registered returns a number that leads nowhere.

Register your pet’s microchip with Peeva

Is your pet’s microchip registered?

Peeva works with any brand of microchip. Register in one minute and get 24/7 lost pet alerts, instant scan notifications, and your pet’s medical records in one place.