CrunchBase News Article on RFID and microchipping market featuring Peeva, which raised an Angel round in September 2016 for an undisclosed sum, wants to track our furry friends at scale. The company claims its RFID technology will provide “unprecedented level and range of service for pet owners, veterinarians and shelters.” And while RFID tagging your dog or cat is not a new phenomenon, doing so using a SaaS business model might be an interesting template for future startups to adopt. original article
Is your pet’s microchip registered to you?
A microchip only works if the number leads back to you. Chips implanted at a shelter, a breeder or a vet are frequently registered to them — or never registered at all — and owners rarely find out until the day it matters.