BIG data and Veracity

pet's microchip

Big data has become a buzzword and a “vague term”, with entrepreneurs, consultants, scientists, and the media. Big data is a pretty straightforward adjective applied to large data sets that are so large and complex that traditional data-processing software applications are inadequate to deal with them.  Big data concepts initially referred to the obvious; volume, variety, and … Read more

Venture capitalist abandons 7 year quest to improve microchip mess.

pet's microchip

A “Silicon Valley” venture capitalist learned this the hard way after abandoning a seven-year quest to improve the convoluted and widely misunderstood system of identifying lost pets through implanted microchips. Olivia White, founder, and CEO of Check the Chip Inc. told news.vin.com that she just firmly believed that the epidemic cannot be fixed.  Join us in the … Read more

Why humans will never be implanted with microchips

Never the less, every so often somebody will insist the technology does exist and it’s the insisting that really grinds my gears. As if I, my attorneys, investors, and advisors didn’t do any front end due diligence. Put your iPhone back in your pocket listen you dumb condescending __________ (fill in blank with your preferred … Read more

Do you have a license for that dog?

What would you do if you got a home visit from the Animal Control Officer in your town and you had not yet licensed your dog? Animal Rescue control units are going into neighborhoods snagging up pets and making unannounced visits more and more frequently across the country as Municipalities in all 50 states are … Read more

How to Be a Good Neighbor When You Have a Dog

Dogs are wonderful companions. They’re full of boundless energy and exuberance that can fill your days with fun and affection. Unfortunately, those same qualities can cause conflict with neighbors. A lot of these tensions can be avoided simply by following a few etiquette rules. Enhance your understanding of responsible dog ownership and neighborly etiquette in … Read more

Food that is not safe for your dog to consume.

Although some dogs may have different reactions than others, it is always better to error on the side of caution when it comes to pet nutrition. If you’re anything like me, when you got your dog you figured she will be a whole lot healthier and live longer if you don’t feed her the same … Read more

Xylitol is really bad for dogs

Xylitol is an artifical sweetner that can be extremely fatal to dogs. It’s always safest to scan the ingredient lists of the products in your home, and make sure that toxic items are safely out of your dog’s reach.  Xylitol toxicity is dangerous and can be fatal to dogs. If you suspect your dog has ingested … Read more

The importance of an ICAR certification

pet's microchip

1) All animal identification devices (including readers) are tested and certified for use by ICAR, International Committee for Animal Recording, Italy.  2) ICAR assigns two types of codes: Shared and Unshared Manufacturer codes to products that are tested – what criteria decides who gets what? – Sales Volume and not the quality of the product … Read more

Dogs eye view app

What the world really looks like from a dog’s eye view. If you’ve ever wondered how your dog sees the world, I came across a really cool app today while dorking around on petlovergeek that does that for you.  Do dogs really see things only in black and white? No, but they are color blind. Being color … Read more