Reasons to never register a pet microchip with a free registry

Spoiler alert. Nothing in life is free. Unless you are new to the internet, by now you should know that submitting your email to any online form can open up the floodgates to spam. That’s just for a verified email. Now add additional contact information such as your physical address or the fact that you … Read more

Do I really need to pay for this?

I recently came across a post on medium.com that makes the argument that microchip companies are greedy and you should never pay to register your pet’s microchip. This is just really bad advice.  A microchip simply will not work unless it’s registered in a database that is actively searched. Microchip registration is NOT FREE. I repeat, NOT … Read more