Cleaning up the pet microchip mess.

Out of all technologies that have been developed, marketed and sold to pet owners over the past 30 years, microchips have the most potential in resolving the missing pet problem by far.  They serve as the only permanent form of identification for pets because they are implanted, whereas everything else attaches to a collar and … Read more

BIG data and Veracity

pet's microchip

Big data has become a buzzword and a “vague term”, with entrepreneurs, consultants, scientists, and the media. Big data is a pretty straightforward adjective applied to large data sets that are so large and complex that traditional data-processing software applications are inadequate to deal with them.  Big data concepts initially referred to the obvious; volume, variety, and … Read more