Cleaning up the pet microchip mess.

Out of all technologies that have been developed, marketed and sold to pet owners over the past 30 years, microchips have the most potential in resolving the missing pet problem by far.  They serve as the only permanent form of identification for pets because they are implanted, whereas everything else attaches to a collar and … Read more

The importance of an ICAR certification

pet's microchip

1) All animal identification devices (including readers) are tested and certified for use by ICAR, International Committee for Animal Recording, Italy.  2) ICAR assigns two types of codes: Shared and Unshared Manufacturer codes to products that are tested – what criteria decides who gets what? – Sales Volume and not the quality of the product … Read more