Do I really need to pay for this?

I recently came across a post on medium.com that makes the argument that microchip companies are greedy and you should never pay to register your pet’s microchip. This is just really bad advice.  A microchip simply will not work unless it’s registered in a database that is actively searched. Microchip registration is NOT FREE. I repeat, NOT … Read more

Cleaning up the pet microchip mess.

Out of all technologies that have been developed, marketed and sold to pet owners over the past 30 years, microchips have the most potential in resolving the missing pet problem by far.  They serve as the only permanent form of identification for pets because they are implanted, whereas everything else attaches to a collar and … Read more