DO NOT consider the ASPCA as a contingency plan for your pet.
The ASPCA kills millions of pets every single year. The total number of dogs and cats killed by the ASPCA … Read more
Data
Debunking the ASPCA’s Lost Pets Statistics
In 2012, the American Society for the Prevention of Cruelty to Animals released the results of a survey that ironically minimizes … Read more
National survey on microchip scanning, the results
The purpose of the following survey was to get a gauge of the approximate percentage of veterinary professionals nationally that … Read more
US Missing Pet Epidemic and Euthanasia Statistics: Facts/Figures:
Related Content: National Survey on Microchip Scanning and the Results INTRODUCTION November 11, 2025: The following analysis was conducted nearly … Read more
Bluetooth pet tracking, a pointless technology
Bluetooth pet tracking might seem like a ray of hope for pet owners. The allure of instant notifications and easy … Read more
Shelter Animals Count
Eight of the nation’s largest and most influential animal welfare organizations and foundations recently convened to create a position statement … Read more
Cleaning up the pet microchip mess.
Out of all technologies that have been developed, marketed and sold to pet owners over the past 30 years, microchips … Read more
BIG data and Veracity
Big data has become a buzzword and a “vague term”, with entrepreneurs, consultants, scientists, and the media. Big data is a … Read more
Venture capitalist abandons 7 year quest to improve microchip mess.
A “Silicon Valley” venture capitalist learned this the hard way after abandoning a seven-year quest to improve the convoluted and … Read more
Why humans will never be implanted with microchips
Never the less, every so often somebody will insist the technology does exist and it’s the insisting that really grinds … Read more
